Facebook or Instagram – Which is Best for My Business?

Facebook or Instagram – Which is Best for My Business?

If you plan to market your business via social media, it is important to know where to spend the majority of your time and effort.

Today, the 2 big players vying for business marketing are Facebook and Instagram.

Facebook is by far the bigger, with an estimated 1.1 billion visitor every month compared to Instagram with 500 million a month.

So what are the similarities and differences, and how might one be preferable for your business than the other?

      1. Size: Because Facebook is much older than Instagram it has a much larger database of users.
      2. Demographics: Facebook has an older demographic than Instagram.
        If you are targeting a younger demographic Instagram is the better platform to use,  but because Facebook has older users you can target people who statistically have a higher income and higher spending power.
      3. Engagement:  Engagement refers to sharing, liking and commenting on posts.
        Facebook has more users but Instagram ranks better for engagement and sharing.  The choice of Facebook versus Instagram may be different for different kinds of businesses.  A business that uses a lot of visual attention-grabbers to advertise may find Instagram a bit better than Facebook, especially if the target audience is young.
      4. Targeting: Both Facebook and Instagram allow you to target your audience by location, gender, interests and age group, so much of a muchness there.
      5. Linking: A major downside for businesses wishing to use Instagram is that Instagram prevents clickable links in photo captions or comments. That feature is only available in paid ads. This can be very frustrating when you want to encourage people to visit your business website.
      6. Videos: Instagram was developed fort sharing photos and short videos. In the past, videos were restricted to 15 seconds but that has been increased to 60 seconds. If you want to share longer videos, Facebook would be preferable.
      7. Features: Facebook has numerous options such as groups, events, shops, and business pages, that Instagram lacks.
      8. Clutter: Instagram is uncluttered, clean and very easy to navigate compared to Facebook, so although your business may be accessible to a smaller audience than on Facebook, it may be more visible to that audience and lead to engagement.
      9. Campaign Management: Both Facebook and Instagram are easy to use when it running advertising and marketing campaigns. You can easily select your audience, track your campaigns, and see your reach and conversion rates.

Possibly the best advice, if you are unsure, is to dip your toes into both platforms and use the same posts, then monitor them to see which performs better for you.

As with all forms of advertising, knowing your market and where they are is vital.

what is the point of clickbait

web design adelaide hills

Clickbait is a pejorative term describing web content that is aimed at generating online advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines or eye-catching thumbnail pictures to attract click-through and to encourage forwarding of the material over online social media.

These are the sort of headlines you’ll see on clickbait articles:

  • Man hugs a dolphin. What happens next will blow your mind!
  • 3 facts about oranges that will change your life FOREVER!
  • What this little kid can do with a tin can will amaze you!

And when your curiosity is piqued, you click, and you are inevitably disappointed.

But it is not just the disappointment that should make you wary of clickbait, it is also the fact that clickbait is SELECTING you.

That’s right!

We know that clickbait sites are all about getting you to see the advertising content; usually for some pretty dodgy stuff.  Advertising for goods and services that you think to yourself you would never personally be gullible enough to fall for.
Yet, by the very action of clicking on the clickbait headline, when you should know better, you have just self-selected yourself as a gullible person.

Clickbait is a trend that any reputable online marketer will studiously avoid.

Why? Because resorting to clickbait in an attempt to capture user interest can do more harm than good for your brand in the long term..

Sure, it grabs people’s attention because the headline is clever or funny, but clickbaits always fail to deliver what is promised, leading to distrust or, worse, damage to your reputation.

Instead, focus on what is valuable and learn to write powerful headlines without resorting to clickbaits.

Remember that content is king and, ultimately, quality always wins.

It may be true that capturing the attention of your audience is just half the battle, but keeping them engaged is another story.

What you provide after the headline matters more.

It is better to have ten people read your online article because it is relevant to them and they are genuinely interested, than to have a thousand click on it and become instantly disappointed.

People tend to stick with those they can trust, who deliver what they promise, so avoid clickbait and look after your online reputation.