What is better? .COM vs .COM.AU Domain Names

What is better? .COM vs .COM.AU Domain Names

I am often asked which is better, a dot-com or a dot-com-dot-au domain name.

There are several things to consider when deciding which is best for you and your business.

.COM Domain Names

.COM domain names are the most recognised global domain extension and many businesses use them.

I would recommend a dot-COM domain if you are statrting a busness that will operate in an international market.

However, dot-COMs are hard to find. There is so much competiton for them that most names are already taken.

Also, people tend to instinctively mistrust a dot-COM domain if they are in Australia and may wonder what you are trying to hide.

Only consider a dot-COM domain name if your are a global business with a global customer base .

.COM.AU Domain Names

The major benefit of .COM.AU domain names is that they instantly tell someone you are an Australian based business and are here to serve Australian customers.
As the most popular and widely recognised Australian specific domain name, .COM.AU’s also come with an inherent level of trust as there’s a set of criteria that must be met before someone can register a .COM.AU domain name.

The criteria for registering a .COM.AU domains is that you must be:

  • an Australian registered company; or
  • trading under a registered business name in any Australian State or Territory; or
  • an Australian partnership or sole trader; or
  • a foreign company licensed to trade in Australia; or
  • an owner of an Australian Registered Trade Mark; or
  • an applicant for an Australian Registered Trade Mark; or
  • an association incorporated in any Australian State or Territory; or
  • an Australian commercial statutory body.

These stringent criteria mean that when someone visits a website with a .COM.AU domain name, they know they are dealing with an established business that they can trust. When you’re just starting out, this added trust factor can be invaluable when someone is unsure about doing business with you for the first time. Google is also known to favour .COM.AU domain names over Generic top-level domains (gTLDs) as it is a signal that the website is relevant to Australians.

Search Engines

Probably the most important consideration when choosing your domain name is that Google filter search results according to where the searcher lives.

Google knows from your IP address where you are and if you are in Australia, it will make the assumption that you will be more interested in Australian websites,so it will place Australian websites higher up the search results than international ones.

So, obviously, if your business uses a dot-COM domain it may never show up for Australian searchers, not matter how well you optimise it.

Facebook or Instagram – Which is Best for My Business?

Facebook or Instagram – Which is Best for My Business?

If you plan to market your business via social media, it is important to know where to spend the majority of your time and effort.

Today, the 2 big players vying for business marketing are Facebook and Instagram.

Facebook is by far the bigger, with an estimated 1.1 billion visitor every month compared to Instagram with 500 million a month.

So what are the similarities and differences, and how might one be preferable for your business than the other?

      1. Size: Because Facebook is much older than Instagram it has a much larger database of users.
      2. Demographics: Facebook has an older demographic than Instagram.
        If you are targeting a younger demographic Instagram is the better platform to use,  but because Facebook has older users you can target people who statistically have a higher income and higher spending power.
      3. Engagement:  Engagement refers to sharing, liking and commenting on posts.
        Facebook has more users but Instagram ranks better for engagement and sharing.  The choice of Facebook versus Instagram may be different for different kinds of businesses.  A business that uses a lot of visual attention-grabbers to advertise may find Instagram a bit better than Facebook, especially if the target audience is young.
      4. Targeting: Both Facebook and Instagram allow you to target your audience by location, gender, interests and age group, so much of a muchness there.
      5. Linking: A major downside for businesses wishing to use Instagram is that Instagram prevents clickable links in photo captions or comments. That feature is only available in paid ads. This can be very frustrating when you want to encourage people to visit your business website.
      6. Videos: Instagram was developed fort sharing photos and short videos. In the past, videos were restricted to 15 seconds but that has been increased to 60 seconds. If you want to share longer videos, Facebook would be preferable.
      7. Features: Facebook has numerous options such as groups, events, shops, and business pages, that Instagram lacks.
      8. Clutter: Instagram is uncluttered, clean and very easy to navigate compared to Facebook, so although your business may be accessible to a smaller audience than on Facebook, it may be more visible to that audience and lead to engagement.
      9. Campaign Management: Both Facebook and Instagram are easy to use when it running advertising and marketing campaigns. You can easily select your audience, track your campaigns, and see your reach and conversion rates.

Possibly the best advice, if you are unsure, is to dip your toes into both platforms and use the same posts, then monitor them to see which performs better for you.

As with all forms of advertising, knowing your market and where they are is vital.

SEO Tips – Don’t fall for an SEO scam

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SEO Tips – Don’t fall for an SEO scam

And now for some SEO tips…
SEO is an acronym for “search engine optimisation” or “search engine optimiser”.

A decent website design will include SEO as part of the building process.  This is NOT a service you should expect to pay extra for when you first build your website.

However, if you have an existing website that is not ranking well, you may consider paying someone to improve the Google search rankings.  You may decide to hire an SEO expert.

Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation.

Google search results pages includes organic search results and often paid advertisement (denoted by the heading “Sponsored Links”) as well.
Before beginning your search for an SEO, it’s a great idea to become an educated consumer and get familiar with how search engines work.
We recommend starting with reading about Google Webmaster Guidelines and Google 101: How Google crawls, indexes and serves the web.

Some useful questions to ask an SEO include:

  • Can you show me examples of your previous work and share some success stories?
  • Do you follow the Google Webmaster Guidelines?
  • What kind of results do you expect to see, and in what timeframe?
  • How do you measure your success?
  • What are your most important SEO techniques?
  • How long have you been in business?
  • How can I expect to communicate with you?
  • Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

    While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways.

    Here are some things to consider:

  • One common scam is the creation of “shadow” domains that funnel users to a site by using deceptive redirects.
  • These shadow domains often will be owned by the SEO who claims to be working on a client’s behalf.

    However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor’s domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

    Another illicit practice is to place “doorway” pages loaded with keywords on the client’s site somewhere.

    The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords.

More insidious, however, is that these doorway pages often contain hidden links to the SEO’s other clients as well.  Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.

Be very, very wary of SEO firms and web consultants or agencies that send you email out of the blue.

No one can guarantee a #1 ranking on Google.

Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google.

Be careful if a company is secretive or won’t clearly explain what they intend to do.

You should never have to link to an SEO.

Choose wisely.

(Source Google Webmaster Tools)

SEO Tips. What Can You Do to Improve Your Own SEO?

Some simple general SEO tips for optimisation of your web site are as follows:

  • SEO Tips #1: Text is MOST important on your site. The more words you use to identify and highlight your service, product and position,the more likely you are to rank higher on the page during searches. Similar to the Golden Rule of Real Estate (ie: location,location, location), text, text, text is vital as far as SEO is concerned. So DON’T skimp on words!
    Say as much as you can about your business, using key words that may lead a person to your site.
    For example, if your business is selling tents, then you would probably need to enter some points highlighting certain aspects, such as quality fabrics, nylon vs canvas,metal or nylon zips, lightweight and compact. Whether the tent fabric is breathable or more durable or non-flammable etc. How to set up your tent,how easy tent setup is and selecting a site, also where NOT to set up your tent and camping safety tips.
  • SEO Tips #2:  Avoid anyone who suggests “smoke and mirrors” , “hidden background programming” and “directory sites”. These will often REDUCE your Google ranking, as will having multiple domains all on the same site!
  • SEO Tips #3: Choose who you do business with wisely, as optimisation “scams” are increasing. So be wary of random emails offering these type of services.
  • SEO Tips #4: If your site used old school “back links”, it’s time to clean up your link profile as Google Penguin will penalise it. Cleaning up a penalised or non ranking website’s link portfolio is vital for the site to rank again.

    Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.

When Google’s Penguin update was rolled online forums and discussion boards were filled with webmasters sharing how the algorithm update has affected their websites.

The update was much bigger than reported, with websites being either completely destroyed by Penguin or boosted up the SERPs (search engine result pages).

Here is what happened with this update:

  • The Penguin algorithm became more sensitive to spam. Two main groups were hit the hardest:
    • older websites whose backlink profiles were never cleaned; and
    • websites with links using the same anchor texts over and over again, therefore increasing anchor text density.

Some websites lost as much as 70% of their traffic, and rankings dropped by as much as 20%. More reports of websites dropping from the SERPs came in as the weekend came to a close.

  • Older websites with established and quality link profiles were not hit by the update.
  • Newer websites displayed the extreme effects of the update – those with steady months of quality link building shot up the SERPs quickly after the update, while those building on just a handful of keywords and those sites without established link profiles disappeared from the SERPs.

    The latest Penguin update just goes to show how serious Google is at zeroing in on spam and low-quality links. If you haven’t cleaned up your link profile yet, or if you’ve already been hit by Penguin, it’s time to look at those links and start removing bad ones that can hurt your rankings and traffic.

  • SEO Tips #5:  It’s really not that hard.  
    • Create an honest site
    • Use plenty or text
    • Ignore scammers
    • Don’t try to fool Google – you won’t win 🙂

seo tips

Why do people ask you to copy & paste a Facebook posts rather than sharing?

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Why do people ask you to copy & paste Facebook posts rather than sharing?

If you use Facebook, then you will have seen these posts which end with “copy & paste, don’t share”.

Usually they relate to something that tugs at your heart strings, or it might be political or religious.  You read the post and then see at the bottom the line “don’t share, copy and paste”.

Why?????

If you agree with the post and think others should see it, surely clicking the SHARE button is the simple option; it is what it is there for, after all.

So why did your friend ask you to copy and paste and not to share?
I bet if you ask them they will say they don’t know.
I bet they simply copied and pasted it from another friend, who also didn’t know why.

There is one suggested reason people ask you to “copy and paste” rather than share that you can find on a few sites if you google, but it is incorrect.  It claims that Facebook reduces the prominence of posts with lots of shares – it doesn’t. So that can’t be the reason for all these “copy and paste” requests.

However, clicking the SHARE button may carry audience restrictions.  If your friend was using the “friends” audience setting, then if you share the post you may not always be able to set it to PUBLIC.  Similarly, if your friend deletes the original post you shared, it may disappear from your posts too.
In this respect, it can be said that a shared post is less prominent that a copy and paste post, however, this is not the principal reason why those heart-tugging posts ask you to “copy and paste, don’t share!”

It should be fairly obvious that there are negative reasons for stating “copy and paste, don’t share!” so here are a couple I have found:

REASON 1 – SELF SELECTION

You are being asked to self-select yourself for something later.

When you simply share a post you like with your friends there is no way to track it further than your first share; no way to find out who else has shared it further on.

But if you copy and paste the post exactly, the potential future scammer can find you and target you.

Here is an example of how  the “copy and paste, don’t share” request works

There has been a “copy and paste” post going around recently about animal abuse. As well as the directive to “Do not share”  but instead “copy and paste” this, the post contains a key phrase with incorrectly spelt words.

A person who copies and pastes it can easily be found by searching Google with the operand  site:facebook.com “key phrase here” 

The potential scammer can now see a long, long list of Facebook users who have copied and pasted the exact message about animal abuse.

Now they have a target list of people who they can be reasonably sure will react to a new post, a new “like” request, a new friend request, or some other “support us” plea that is related to animal abuse.

So you have self-selected that you are someone who cares about animal abuse and who is also perhaps a teeny bit gullible (or so the scammer hopes). You are now a target for a scammer and you are likely to soon be asked for money for some supposedly related cause.

Of course, this can work for any subject.
Key phases to look out for run along these lines:

  • “don’t scroll without typing amen.”
  • “if you woke up this morning and you are thankful every day while being bless scroll down and type amen”
  • “how many likes can she get?”
  • “this baby still cute, scroll if you are heartless”
  • “ignore if your heartless”
  • “keep scrolling if you are heartless”
  • “Ignore If You Have No Heart”
  • “PLEASE DON’T IGNORE”
  • “Don’t scroll without saying R.I.P”
  • “This is so sad type AMEN and lets see how many amens and likes he can get”
  • “Don’t scroll without showing respect”
  • “Please don’t scroll down without saying “Amen”
  • “Don’t Press Watch Without Typing Amen”
  • “1 like = 1000 prayers Don’t scroll without typing amen”
  • “Would You Save Your Mother? Type Yes Ignore NO”
  • “Do you trust in prayers? If yes so please pray for this baby take a minute and type “Amen” your one amen is one prayer if you don’t love children so you can skip this”

The “type Amen” posts are particularly prevalent at the moment, so avoid those and, if you do happen to be religious, say a little prayer to yourself asking God to help whoever the subject of the post is (they may actually be real and if they aren’t God will know) and also pray for the scammer that they might find a better cause – then move on.  God doesn’t really need you to type anything.

REASON 2 – SPREADING HOAXES

Another reason for the “copy and paste, don’t share” request is that by copying and pasting a message, you are creating another instance of the message that is not dependent upon the original.  (Credit http://www.thatsnonsense.com/hoax-posts-ask-copy-paste/)

If 5000 people share a hoax or fake news message by clicking Share, and for some reason that original message was removed (for example, deleted by Facebook for being fake!) then all those 5000 “shares” will vanish at the click of a mouse. If the original post being shared is removed, so do all of its shares.

The same doesn’t apply if you copy and paste a message, then post it. If 5000 people copy and paste a message to their own timeline, and the original gets removed, you still have 4999 instances of the message remaining on Facebook, since they are all separate posts, independent of each other.

Another reason, of course, is that it makes it harder to track down the person who started a hoax, since we’re all passing along a message in a digital game, and the privacy settings of many users often makes it impossible to track the original creator of a particular message.

This is a tactic often employed by hoaxers to help their posts remain on Facebook for as long as possible, and is most often the reason hoaxers prefer copying and pasting, as opposed to sharing.

In summary – don’t copy and paste posts on Facebook until you think for a moment about why you might be being asked to copy and paste.

If you feel strongly about a post, simply share it.
But always also remember to check if it is actually true first.
As a minimum, start by running it past Snopes or another fact checker of your choice and search for the original article.

Here is a wonderful guide to Facebook hoaxes and the perils of copy and paste requests with many examples of past hoaxes and the reasons they were created.

WHEN COPY AND PASTE MAY BE APPROPRIATE

There are occasions when to copy & paste Facebook posts is appropriate, but that should be your decision.  Don’t just copy and paste because the post asks you to – consider why you are being asked.
If a post specifically asks you to copy and paste, they really should tell you the reason why they are making the request.

Here are a few reasons I can think of to copy & paste Facebook posts rather than sharing them that, to me, seem quite legitimate:

  1. When you’d like to share a post but need to edit it for clarity, spelling or grammar.
  2. When sharing would compromise your friend’s privacy (eg the post has their kid’s names in it or their locality).
  3. When you want to add an image to the post.
  4. When you want to personalise a post.
  5. When you are sharing information about a business or group that is important to you and you want to reach the widest audience.

I am sure there are other reasons; feel free to add them in the comments below.

copy & paste Facebook posts

PLEASE NOTE:    I AM AUSTRALIAN.
WE USE UK SPELLING.
PLEASE DON’T COMMENT  TO “CORRECT” IT.

what is the point of clickbait

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Clickbait is a pejorative term describing web content that is aimed at generating online advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines or eye-catching thumbnail pictures to attract click-through and to encourage forwarding of the material over online social media.

These are the sort of headlines you’ll see on clickbait articles:

  • Man hugs a dolphin. What happens next will blow your mind!
  • 3 facts about oranges that will change your life FOREVER!
  • What this little kid can do with a tin can will amaze you!

And when your curiosity is piqued, you click, and you are inevitably disappointed.

But it is not just the disappointment that should make you wary of clickbait, it is also the fact that clickbait is SELECTING you.

That’s right!

We know that clickbait sites are all about getting you to see the advertising content; usually for some pretty dodgy stuff.  Advertising for goods and services that you think to yourself you would never personally be gullible enough to fall for.
Yet, by the very action of clicking on the clickbait headline, when you should know better, you have just self-selected yourself as a gullible person.

Clickbait is a trend that any reputable online marketer will studiously avoid.

Why? Because resorting to clickbait in an attempt to capture user interest can do more harm than good for your brand in the long term..

Sure, it grabs people’s attention because the headline is clever or funny, but clickbaits always fail to deliver what is promised, leading to distrust or, worse, damage to your reputation.

Instead, focus on what is valuable and learn to write powerful headlines without resorting to clickbaits.

Remember that content is king and, ultimately, quality always wins.

It may be true that capturing the attention of your audience is just half the battle, but keeping them engaged is another story.

What you provide after the headline matters more.

It is better to have ten people read your online article because it is relevant to them and they are genuinely interested, than to have a thousand click on it and become instantly disappointed.

People tend to stick with those they can trust, who deliver what they promise, so avoid clickbait and look after your online reputation.

Do You Need a Dedicated IP for your Website? – Probably not.

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Do You Need a Dedicated IP for your Website?

The simple answer is, probably not.

There are many things to consider when selecting website hosting options and one that I am often asked is “Do I need a dedicated IP address for my website?”.

  • Dedicated IP address – Is it necessary?

  • Dedicated IP address – Does it have any benefit?

  • Dedicated IP address – Do I really need one if I’m using a dedicated server?

  • Dedicated IP address – Do I really need one at all?

Obviously, with any extra service, cost will increase, but is a dedicate IP address of any benefit to you, your business or your website?

First, let’s answer the question “What Is An IP Address?”

An IP address (Internet Protocol address) is completely separate from your domain name.
An IP address is a sequence of numbers assigned to every device that accesses the Internet.  Whereas your domain name (www.yourname.com.au) is essentially your website address that tells the world where it can be found on the Internet, all your devices such as desktop PC, tablet, laptop and phone have an IP address is a unique label that enables the identification of your specific device when it accesses a website.

In addition to computers and mobile devices, web hosting servers also have their own unique IP addresses.

Shared IPs and Dedicated IPs

Data centres that are set up for high speed hosting of multiple websites offer 2 types of hosting – shared hosting and dedicated hosting.

With shared hosting, all of a server’s resources are pooled together to host many sites without regard for who owns the site or how much traffic each site receives.

With dedicated hosting, all of a server’s resources are still applied to a specific set of sites and applications, but the way those resources are allocated is at the discretion of the person renting the server space, not the hosting provider.

With shared hosting, there are can be hundreds on the same server sharing the same IP address.

With dedicated hosting, sites may share the same hosting provider, but do not all have the same IP address.

Shared IPs and dedicated IPs operate in exactly the same way. While each hosting account has the same IP in a shared hosting environment, a dedicated IP is an exclusive address that is unique to one hosted server.

If you purchase a dedicated IP address it is exclusively yours to use as you wish and you can serve as many site as you like from it – you control who uses it.

However, a dedicated IP is really of no advantage for either hosting or search engine optimisation (SEO), but there are a few case where a dedicated IP can be needed.

What Is A Dedicated IP And What Does It Actually Do?

To truly understand dedicated IPs, we need to understand how IP addresses work.

IP addresses route internet traffic to the right place, much like a post code, and just like a post code, different people can share the same one.

If you have a shared hosting account, you probably share your site IP address with dozens of other people. In some cases, you might share it with hundreds of other sites.

Sharing is not a problem. The hosting software seamlessly, and in milliseconds, interprets requests for different sites on the same IP, ensuring that it can serve the right content to each viewer.

When Do I Need a Dedicated IP Address?

There are 3 reasons people might tell you that you need a dedicated IP address for your website.

  1. To maintain a secure site via SSL certificate.
  2. To manage a very high traffic site with lots of real-time interaction from users (a site like Gumtree, Ebay, Facebook etc)
  3. For some reason (and I cannot think of one) you need to view your website via IP address rather than a domain address.

Of the reasons listed above, the most common is the requirement for a secure sockets layer (SSL) certificate to your site.

If you are developing an e-commerce site with automated banking processing, you will need to offer customers the security of protecting that information with an SSL. You must have a dedicated IP in order to install an SSL certificate on your site.

However, if your e-commerce site uses a third party payment option such as Paypal or requires direct deposit to your bank account, an SSL is unnecessary.

Of course, hosting providers charge an additional fee both for the dedicated IP and the SSL certificate, and frankly, with modern e-commerce functions, few e-commerce sites use them.

Whether you own an e-commerce site or not, if your website has a really, really, REALLY large volume of traffic on a daily basis, you may want to consider getting a dedicated IP so your website is more likely to increase or at least maintain the speed and performance your visitors are accustomed to while accommodating so many visitors. It will also reduce the likelihood of your site crashing under the strain of so much traffic.

But nothing is guaranteed  – Remember the 2016 Australian Census? 🙂

Now For a Furphy

In the past there has been some discussion about whether or not a dedicated IP offers any sort of SEO benefit.

Back in 2006 Google spoke about dedicated IPs and said they did not affect ranking.

Then, unfortunately,  in 2010 Google released a video in response to a specific question about whether shared hosting negatively affects a site’s ranking.

The question and response dealt specifically with the presence of spam websites that seriously drained resources on the same server as genuine business websites. However, being the internet, people didn’t read in context, and misunderstood the Google advice, so for a while some SEO people were incorrectly advising that a dedicated IP would improve rankings.

Eventually, in 2013, Google clarified by explaining that while a dedicated IP made no difference to ranking, the loading speed of a site did.  But to be fair, on the vast majority of shared servers, there is no appreciable difference in loading time when compared to an identical site on a dedicated IP address, so no…

A dedicated IP address is not going to move your site to the number one position in Google’s searches.

Of course, this fact will not stop unscrupulous people trying to sell you a dedicated IP Address that you really do not need.

So, in answer to the question “Do I need a dedicated IP address for my website?” – Nope, probably not.

Why I Hate One Page Websites

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One page websites, yes or no?

Please, don’t be fooled into using  one page website design just because it is “trendy”!

Although this trend is hot, it will quickly become a nightmare for you as it goes against all the fundamentals of good web design.

Firstly, perhaps I should explain what a one page site is.

A one page website is simply a single page website that uses only one HTML page. When clicking on navigation links, the user scrolls down the page or jumps to that particular content section. The website will use JavaScript, jQuery, CSS3, or Ajax to accomplish this movement.

But be warned, if you use it, it will hurt your site, and thereby your business, in the long run.

The biggest problem is that one page websites can totally derail your SEO efforts (SEO stands for Search Engine Optimisation and means trying to get your site to rank well in Google searches).

The advantage of multiple pages is that you can use different SEO setting for each page. A single page website does not allow that.
The average website (if optimised properly) doesn’t have only one or two keywords as a focus; it probably has twenty or maybe fifty. How on earth can you adequately target and optimise twenty or fifty keywords with only one single page? Well, you can’t.

Google (in a video called What does Google think of single-page websites ) says it has “become better at understanding and digesting JavaScript and jQuery used in single page sites” and that they “sometimes work” for SEO.

Sometimes, Google? Is “sometimes” ok for your business?
Think about it. Would you gamble your SEO efforts for a cool website trend and hope that it “sometimes” works?

A single page limits the opportunities for standard website search engine optimisation because:

  1. Only one keyword phrase is allowed: You can only successfully optimise any given website page for one keyword phrase. So having a single page site means you can only target a single keyword phrase. Very limiting.
  2. Only one set of Meta Data will be seen: You only get one set of meta data on a single page website; just one vital title tag and only one meta description to allow your clients to find your site. How silly!
  3. Page weight: The more content you squeeze into your one page design (images, text, videos), the greater the likelihood of a heavy page that will take ages to load. Google hates heavy pages as they take too long to load. Will your customers wait or go elsewhere?
  4. No internal links: Obviously with no internal pages you have no opportunity for internal linking, which can be a rich source of SEO if done correctly.
  5. Few external links: It’s unlikely that you’re going to cram a heap of external links into your one page site as you don’t want to take the focus away from your business. Google doesn’t like sites without links so again a lack of external links is very bad for SEO.

The second big problem with single page websites is that they confuse users.

Do you want your users confused?

To keep visitors on a website, you need to make you website content and navigation easy.  You can’t expect visitors to think through cute design to get to where they want to go or to locate information they need.

If they have to “figure out” how to use your website, your website is not worth their time.

A well designed website includes multiple pages designed around a user’s need. It allows the visitor pick their path based on their needs and then presents them with information relevant to them. You can achieve this with a multiple page website, but not with a single page website.

The third biggest argument against single page sites is the reliance on a coder or a standard template.

The owner of the site has now flexibility to manage the site themselves, except within the strict confines of the template.

Finally, they are jumpy as anything!

Just as you begin to read a few lines of content, a big image further up finishes loading and your site jumps down the page.

The only solution to this, especially if the single page site has a lot of big images, is to wait for the entire site to load.

Do you know how much people hate that?

Wasting their data allowance to view a site that may not be what they need?

They will hit the back button and try a better site.

So, if you are a business owner and planning a new site or a a redesign of your existing website, think about what you really need.

Look past the trendy design and focus on what really matters to your website visitor. Then contact us and we’ll help you get there with a website you can afford, one that is SEO friendly, and one that you can maintain yourself, if you wish.

Stop Videos Playing Automatically

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Stop Videos Playing Automatically in a few simple steps.

Does it drive you insane when videos in sidebars or embedded randomly through a site begin to play automatically?
It is possible to save your sanity and download limit by preventing this in most common browsers.

How to stop automatically playing ads, videos and media in Chrome

Disabling autoplay videos and media in Chrome is simple. First of all you need to type “chrome://chrome/settings/content” into the URL bar. Then all you need to do is scroll down to the plug-in section, and select ‘Let me choose when to run plugin content’.

How to stop automatically playing ads, videos and media in Firefox

The function can be disabled through the browser’s own settings. Type “about:config” into the address bar, click through the warning and search for “autoplay” options—double-click on media.autoplay.embed and the value changes to false.

How to stop automatically playing  ads, videos and media in Internet Explorer

Select “Safety” and tick ActiveX Filtering to block some kinds of content.
Another option is to choose Tools then Manage add-ons to get access to the Shockwave Flash plugin. Right-click to disable it.

How to stop automatically playing ads, videos and media in Microsoft Edge

You can’t – yet.
Just don’t use it 🙂

The steps for IE described above are the ones most commonly recommended, and they stopped some auto-playing content, but plenty still got through.
It seems that Chrome and Firefox are much more effective at blocking this behaviour than either the old or new browsers from Microsoft.

Hottest Technologies on the Web – June 2016

web design adelaide hills

There is always something new in web design, and staying ahead of the latest technology trends is essential in the web design business.

While most new trends will be of little use or interest to many clients, it is interesting to see what developments have been going on.

The website Built With (builtwith.com) analyses websites all over the world to see what new and emergent technologies are in use.

This list shows the current 10 most popular emergent web technologies.

orientation1. ORIENTATION

This might seem a bit of a weird new trend, given the importance of responsiveness in a modern website to enable it to display on all devices, but sometimes, defining the orientation is useful.

In our smart devices (phones and tablets) there is an accelerator that aligns the screen depending on the orientation of the device; it swiches between portrait and landscape modes when you rotate the device.

This enables us to create better user experiences because it offers an additional layout with a simple turn of a device, and without pressing any buttons.

However, designing for device orientation brings various challenges and requires careful thinking. The experience must be as unobtrusive and transparent as possible, and we must understand the context of use for this functionality.

Nearly all websites benefit from being designed for device orientation, but every so often there is a page or a function that will work much better in one orientation.  For example, a video or a slideshow might look much better in landscape.

It is probably a code used more often on single pages within a site than for an entire website, and very handy if you need to control the user experience.

newrelic2. NEW RELIC

New Relic is a tracing and analytics application that uses a dashboard to monitor the health, availability and user experience on a site.
It’s expensive, but if you really need to know, in real time, what the traffic is uup to on your site, it might be uesful.
I suspect the reason it is at number 2 is because news sites, entertainment sites and political sites have been adopting it recently.

googanalytics3. Google Universal Analytics Usage Statistics

One of my personal favourites and something I build into every site; this script measures how users interact with your website. It is new development of the well known Google tracking code, with additional flexibility for developers to customise it.

orientation4. Device Width

A very useful code that overcomes that annoying issue we often see with an embedded document, form or picture requiring you to scroll right to see it all on a small screen.
This code allows the programmer to define the maximum width of the object.

condev5. CDN – Content Delivery Network

Useful for extremely high demand websites, a content delivery network a group of servers deployed in multiple data centres around the world. The purpose is to serve content to end-users with high availability and high speed.

Appropriate for very high volume news sites, entertainment sites and political sites.

wp6. WordPress 4.5

No surprise here. This is by far the most popular website technology being used today.

Massively flexible and with a brilliant user interface, nothing comes close to WordPress.

WordPress 4.5 is the latest release.

fb7. Facebook Custom Audiences

This script allows you to select customised audiences from your website that you can then target with Facebook ads and posts.

It does require that the viewer of your website agree to a privacy statement allowing you to track their movements though, so unless you are offering a service people want to be regularly updated on, such as a healthcare blog or a fashion site, it might be seen as something of a barrier for some users.

gsap8. GSAP

A suite of tools for scripted, high-performance HTML5 animations that work in all major browsers.

yahoo9. Yahoo Dot

A simple way to measure and improve customer engagement across online campaigns.

For an advertiser who spreads their message and brand through multiple places, Yahoo Dot offers a single tag that enables improved ad effectiveness across search and native ads.

comodo10. Comodo SSL

Comodo SSL (Secured Socket Layer) is an internet security certificate. Using a Secured Socket Layer enables a secure and encrypted connection on the Internet.

Once complicated, now it is easy, thanks to Comodo. And that, combined with a lower cost than older competitors, is probably why it ranks at number 10.